General Eyewear is a UK eyewear brand whose flagship eyewear store (incorporating design studio and frame workshop) is situated in London, Camden Town. General Eyewear produces an in-house collection of frames which are designed in the Camden studio and hand crafted and polished in England. Customer service and creativity are at the heart of everything. General Eyewear also offers a bespoke service which, through a series of consultations with highly trained experts, enables a client to develops specific frame designs which correspond to their individual tastes and needs. General Eyewear owns a vast design resource consisting of historical frames, sunglasses, goggles and visors as well as production prototypes, catalogues and custom made cat walk pieces which are often used in collaborations with major international film and fashion companies.