Rebrand project for Catapult, a brand that has been empowering sports scientists, coaches and athletes to train and play smarter since 2006. Founded by Shaun Holthouse and Igor van de Griendt in 2006, Catapult was born from a partnership between Cooperative Research Centres (CRC) and the Australian Institute of Sport with the clear mission of addressing the fundamental questions in sports performance. This has remained the cornerstone of Catapult's purpose as the company has grown from a small Australian start-up, to become a global category-leader in elite sports technology over the past decade. Today, Catapult has over 300 staff based across 16 countries worldwide, working with over 1520 elite teams from 35 different sports globally.
Play smart. Defy limits.