Behind The Dentist

Dietro la figura del dentista si nascondono molte professioni. Abbiamo indagato le possibili declinazioni dando vita ad una campagna stampa multi soggetto che rispecchia i professionisti che si nascondono dietro al camice bianco.

CONCEPT
BEHIND THE FIGURE OF THE DENTIST THERE ARE MANY OTHER PROFESSIONALS.
MANY "ACTIONS" TAKEN IN THE DENTISTRY ACTIVITY HAVE STRONG CORRESPONDENCES
IN WORKING WORLDS FAR AWAY FROM THAT OF OUR CLIENT.
"A professional, many professions"
Butler: "Teeth whitening, oral cleaning, removal of extrinsic stains".
Restorer: "Conservative therapies, complex oral rehabilitation".
Engineer and bricklayer: "Implant prostheses, endodontics and planning of complex cases".

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